Marketing and Sales | CTE Journeys Handbooks

Akila loves her job as a brand specialist. It really sparks her creativity. Her favorite part is creating logos and slogans to help her business stand out. Lavi works in visual merchandising at a hardware store. His strength is figuring out how to best display products to attract attention. Sarah is an industrial sales representative. She enjoys visiting different factories and sharing information about her company’s products. This job showcases her communication skills. What do Akila, Lavi, and Sarah have in common? They all work in the field of Marketing and Sales. This book explores more information about roles in this industry.

Help students navigate their plans for life after high school with the CTE Journeys Handbooks. These handbooks explore careers, with a deep focus on opportunities that do not require a degree from a traditional four-year college program. The books dig into rewards and challenges facing different fields, types of roles in specific industries, and the skills and interests that will benefit those considering each career path. Education and training requirements are included, along with next steps to support readers in moving forward in a specific field. Real-world scenarios help students understand typical days in different roles. An extensive glossary is included to help students build career-related vocabulary. Each handbook is approximately 100 pages.